Business Communication first Semester June 2026 Solved assignment
Description
BUSINESS COMMUNICATION
JUNE 2026
Q1 A healthcare start-up wants large city hospitals to adopt its new patient-management software. Administrators worry about licence costs, staff training time, and disruption to existing systems. The marketing manager must send a persuasive email to senior administrators to secure a pilot implementation. Using the three-step writing process for persuasive messages, explain how this email should be planned, written, and completed to overcome resistance and obtain approval.
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Q2 (A) A project leader urgently requests two additional analysts for a time-sensitive client assignment. An HR intern replies with the following email:
Subject: Re: Need 2 Analysts Hi,
We cannot give you any extra analysts because the budget is tight. You should manage with whoever you already have. Honestly, these last-minute requests put unnecessary pressure on HR and are not our priority right now. This is simply not possible. Next time, please plan your resources properly.
Regards, Team HR
Evaluate any 2 shortcomings in this email and explain how a negative message should be structured in this situation (DO NOT WRITE AN EMAIL), including whether a direct or indirect approach would be more suitable.
Q2 (B) A mid-career marketing professional, Anya, is preparing her resume to switch into the tech industry. She has broad skills and experiences from multiple industries but worries that her past roles won’t clearly connect with the requirements of her target roles. She knows that tailoring her resume to align with each company’s culture and job description is essential for success, but feels conflicted about how much to modify her story for different employers. Anya must decide whether to create a general resume or develop highly customized versions for each application, balancing time, effort, and effectiveness.
Critically evaluate the merits and drawbacks of developing highly customized resumes versus using a generalized format in Anya’s situation. Considering the dynamic needs of tech employers and the competitive nature of the industry, justify the strategy you recommend to maximize her chances of conversion, and suggest what improvements she might implement for stronger alignment with employer expectations.
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