Marketing Management semester-1 June 2026 Solved assignments

Marketing Management semester-1 June 2026 Solved assignments

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MARKETING MANAGEMENT

JUNE 2026 EXAMINATION

Q1 EcoClean, a startup specializing in environmentally friendly home cleaning products, has limited capital but aims to disrupt a crowded market dominated by large multinational brands. Through segmentation analysis, EcoClean has identified a small yet growing community of health-conscious urban millennials who value green initiatives and are highly active on social media. The founders are debating how best to deploy their limited resources for maximum impact, especially given the challenges of achieving scale against established competitors.Apply the concepts of concentrated and micromarketing strategies to EcoClean’s situation. Which targeting approach should EcoClean prioritize to achieve rapid market traction within its constraints, and how can the company implement this choice to build a loyal customer base?

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Q2 (A) A global beverage brand like Coca-Cola has introduced healthier drink options in response to health concerns and regulations, while continuing to sell its traditional sugary beverages.

Evaluate whether the company should emphasize its healthier portfolio or protect its traditional core brand identity. Justify your answer.

 

Q2 (B)  A fashion retailer plans to enter eco-friendly athletic wear using its established brand name. While the marketing team sees brand equity benefits, others fear dilution of the core fashion brand.

Evaluate whether the retailer should use a direct brand extension, introduce a sub-brand, or avoid the extension. Justify your answer.

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✅ 100% Unique & Plagiarism-Free Assignments
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